New Blood Entry — Heineken Turf War
Award: Yellow Pencil
Heineken & Design Bridge / 2023
We’re declaring a turf war! Our cities have been invaded by grey, making them feel miserable and uninviting. Heineken is bringing green back to cities around the world by launching a community beer garden revolution. Urban dwellers unite, building their own community beer gardens, growing fresh connections in the fresh air… with refreshment! Our green-fingered army stake their claim on their turf, reclaiming and re-greening cities. Our bold graphics take over the urban environment with surprise growing installations. Beer gardeners take to social media to share the real change our gardens create, continuing the turf war online.
What did the judges have to say?
Turf Wars is a concept that could potentially work for most brands that have aspirations of being 'green', but was delivered with the witty and playful execution that felt uniquely Heineken. Bravo!
Dane Philip, Senior Art Director, AREA 23