New Blood Entry — Heineken Dark Skies
Award: Wood Pencil
Heineken & Design Bridge / 2023
Our future looks bright, but not in the way we expected. 83% of people live under light-polluted skies, affecting sleep and mental health, and making stargazing an endangered activity. 'Heineken Dark Skies' is a campaign dedicated to reclaiming our lost darkness.
Hiding the signature Heineken star on pack highlights the effects of light pollution and skyglow, and stars hidden in cities around the world invite people to rooftop stargazing events to create new connections away from the sensory overload of modern life. Heineken will also black out digital billboards in light-polluted cities as an additional step towards brewing a better world.
