New Blood Entry — The Elevator Pitch Bar
Award: Wood Pencil
Heineken & Design Bridge / 2023
Younger generations have many ideas for transforming the world into a more sustainable place but fail to find the time and space to be heard by those who can make these ideas a reality.
What better way to pitch an idea than doing it with a beer?
Heineken will turn the elevators of the most iconic financial buildings and companies across the globe into bars where young people can sell to CEOs and investors their fresh ideas on how to build a more sustainable world.
