New Blood Entry — HEINEKEN Stim
Award: Yellow Pencil
Heineken & Design Bridge / 2023
Autism Spectrum Disorder (ASD) diagnoses have increased over 787% globally in the last two decades among other neurodivergent diagnoses. Thanks to social platforms like TikTok, education and conversation on neurodivergent disorders have skyrocketed in recent years.
Social spaces, especially those with sensory triggers, can be overwhelming and anxiety-inducing for neurodiverse folk. With over 20% of the global population identifying as so, HEINEKEN will recognise and celebrate the neurodiverse community by creating HEINEKEN Stim: the first sensory bottle designed to ease sensory overload and brew better bonds for people of all neurotypes.
What did the judges have to say?
A beautiful idea, on an extremely important topic, brilliantly executed. It is a fresh and new idea we have never seen, yet something SO needed. It hit everything in the brief. It was what I wanted to see without knowing it myself.
Simren Degun, Designer, Design Bridge
Heineken Stim is bleeding-edge for the category, and speaks directly to an issue that affects a huge portion of the target audience – simultaneously opening up the brand to a new market and sending a message of inclusivity and empathy. It did everything right!
Dane Philip, Senior Art Director, AREA 23