New Blood Entry — Ourstrology

Younger generations' interest in Western astrology has surged since the pandemic, with 62% of Gen Z and Millennials citing it as a welcome answer to uncertain times. However, its increased presence on social media and dating sites is causing a divisive narrative, further disconnecting people.

‘Ourstrology', powered by Heineken, is an interactive platform, utilising geo-location, A.R. and younger people's newfound love of cosmic guidance to connect people worldwide. By exploring and interacting with hundreds of unique constellations, users can find shared interests, cultural perspectives, and new connections.

In disrupting Western astrology's current narrative, ‘Ourstrology’ encourages young people to take control of their identities and connect across borders on their own terms.