New Blood Entry — The New Team Sport
Award: Wood Pencil
Gymshark / 2023
53% of college students report feeling lonely.
For many young athletes, college sports culture offers an oasis of unity and belonging, helping to tackle the feeling of loneliness, creating a sense of shared purpose and lifelong friendships. However, those who are passionate about conditioning, face a different reality. The reason – conditioning is not a team sport.
Gymshark decided to bridge the gap between conditioning enthusiasts and the thriving college sports culture by transforming conditioning into a team sport. Through the Gymshark Training app, students automatically join their university's team, earn points, and compete against rival colleges, creating an inclusive, connected community that empowers every participant, regardless of their fitness level or chosen activity.
