New Blood Entry — GET SHARK CONFIDENT CAMPAIGN
Award: Wood Pencil
Gymshark / 2023
Body Dysmorphic Disorder is a mental health condition that causes people to view their own physical appearance untruthfully. Mirrors often turn out to be the worst enemies of those suffering from this disorder.
Gymshark wants to prevent BDD and help people show the best version of themselves.
Deforming mirrors will be placed in gyms, changing rooms and sports shops, with a claim and a QR code.
The QR code will direct to a landing page that will inform about BDD and invite people to post on social media a deformed mirror selfie.
The more photos shared with the hashtag #getsharkconfident the more Gymshark will donate to the Body Dysmorphic Disorder Foundation ensuring psychological support to those suffering from the disorder.