New Blood Entry — No Pain And Gain
Award: Wood Pencil
Gymshark / 2023
Ever feel like you’re forced to drag your feet to the gym?
Gymshark presents an enjoyable way to get your work out done without feeling like you’re doing work.
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What did the judges have to say?
A really simple way of using TikTok to reposition exercise, with some stellar art direction too.
Megan Egan, Senior Creative, Creature