New Blood Entry — Gymshark Rise
Award: Wood Pencil
Gymshark / 2023
It’s lonely at the top.
But it’s lonely at the bottom too.
70% of CEOs start their day with a 6am morning workout. One in five 18–24-year-olds have a business idea (many of them enjoy an early morning workout).
Wouldn’t it be great if Gymshark could match mentors who want to give back, to mentees with the hunger to learn? Both of whom have the discipline to hit the gym in the morning.
Gymshark Rise is a movement linking business leaders and young entrepreneurs within the conditioning community. Connecting via the app, they then work towards a showcase competition.
What did the judges have to say?
This idea felt true to the very DNA of Gymshark – a company that was founded by an entrepreneur and has always strived to do things differently and innovate. A really fresh answer to the brief and one that fully deserves being awarded.
Megan Egan, Senior Creative, Creature