New Blood Entry — Put a helmet on like ô
Award: Black Pencil
Google Fonts & HMCT / 2023
Losing a child to road accidents is a pain no parents should suffer, yet 2000 Vietnamese children die every year. Half of them could have been saved if they wore a helmet.
While parents leave their children’s heads unprotected, there’s something they always put a helmet on: letter ‘ô'. In Vietnamese alphabets, letters ‘o' and ‘ô' often cause confusion. So to remind their children of the difference, they visualize the circumflex ‘^’ as a helmet. A lesson every Vietnamese remembers: ‘o' doesn't put on a helmet. ‘ô' always puts on a helmet.
This campaign draws on this insight to highlight another important lesson.
