New Blood Entry — وا/U Stories
Google Fonts & HMCT / 2023
Iranian women are fighting for freedom, equality and their lives. But in the past, Iranian women were seen as equal, a truth that lives on in the country’s language.
The Iranian national language, Farsi, is genderless. It recognises all living things as equal, not distinguishing between male and female, and has just one pronoun, “U” or ”وا” in Farsi, meaning both he and she.
The campaign utilises this genderless pronoun to highlight the power of Iranian women past and present. It breaks the stereotype that Iran has been and will always be a patriarchy, while calling on global action in the Iranian people’s fight for equality.