New Blood Entry — Call for Captions
Award: Graphite Pencil
Google Fonts & HMCT / 2023
1 in 7 people in the UK have some form of hearing loss. In an age of content creation, a huge accessibility problem presents itself. Closed captioning is vital for these people to understand and be involved in this era of content.
But even in 2023, streaming platforms still aren’t legally required to provide access services.
Call for Captions is demanding change. A campaign which will use the power of type to spark essential conversations about closed captioning. Alongside spreading awareness and resources across social media.
Because everyone deserves access to the best that entertainment has to offer.
What did the judges have to say?
A brilliantly simple and yet impactful concept that scales and makes best use of its mediums. Excellently realised, with a solid grasp of the issues it attempted to tackle. Deserved to be more rewarded! (IMO)
Grey Bunbury, Graphic Designer/Creative Consultant
I thought the Call for Captions project had a great creative idea, particularly how the designer stretched the idea to respond to different locations and touch points.
Lyam Bewry, Design Director, Mucho