New Blood Entry — Byte Size Changes
Google Fonts & HMCT / 2023
Climate change is a serious issue impacting the earth. While the Internet may not seem physical, it is responsible for significant global emissions and has become an environmental problem. To address this, the campaign 'Byte Size Changes' aims to educate, inspire, and empower digital natives to adopt a Low-Carbon Diet through typography driven narratives that promote reducing data consumption by implementing bite-sized changes.