New Blood Entry — Overcrowding - A Space Issue
Award: Wood Pencil
Google Fonts & HMCT / 2023
We realized, according to figures from DANE (National Administrative Department of Statistics), that one third of the Colombian population lives in a situation of housing deficit. That's why we adapted the Erica One typography to reflect the discomfort, desperation and the problems that living in overcrowded conditions generate. We decided to modify this typography, using the architectural plans of those who day by day see their lives reduced to 3x2 spaces.
In order to make the voices of these people living in overcrowding heard, we designed a digital strategy that took those who scanned our posters to a landing page that allowed them to symbolically rent the rooms of these people, knowing their stories and everything that can be lived in overcrowding.
