New Blood Entry — My Name Is A Painting and A Melody
Award: Yellow Pencil
Google Fonts & HMCT / 2023
Having an Asian name usually means one must experience a sense of cultural tension, alienation, and sometimes discrimination in the western society. Anglicizing an Asian name can be brutal as the rhythms, forms, and meanings are severed in the process.
In this project, we launch a campaign to resist the violence of treating Chinese names carelessly and to embrace the uniqueness of Chinese characters—we consider them as a combination of a painting and a melody. The digital platform allows people to learn the pronunciations and to generate motion posters which they can use to celebrate their identities.
What did the judges have to say?
This is a fantastic example of work that pushes the boundaries, embracing digital in new and unexpected ways. It was a project that stood out from the pack, due to how unconventional it was but also how well it had been realised. It attempts to transform what we expect from a 'poster', and what activism could look like in the digital age. Exceptional work.
Grey Bunbury, Graphic Designer/Creative Consultant
Highly original.
Miho Mishima, Design Director, Superunion
A truly great piece of work that breaks the barriers between art and design.
Ahmad Hammoud, Graphic Designer and Creative Director
The Yellow Pencil-winning work took their purpose idea and found a compelling way to bring this to life as a creative idea. They also considered how best to apply that idea, creating a campaign solution fit for the media."
Lyam Bewry, Design Director, Mucho