New Blood Entry — #Bgiffgaff

We created the campaign "Be Better, Be giffgaff" to inform that giffgaff has been doing good and would do better. Using symbols we wanted to deliver the message in a fun, simple, engaging, and most importantly, in a giffgaff way. The campaign aims to encourage people to become a part of good business by using giffgaff.

The flexibility of the design system is shown through the range of deliverables. Through promoting the campaign in Instagram stories and feeds, billboards along with the app, we are aiming to engage with both current and new members. Making sure that everyone knows giffgaff is moving as a force of good.