New Blood Entry — Paper Waste in Sustainable Ways

81% of millennials believe that advertising is harmful to the planet.
How can giffgaff announce that they’re becoming a B Corp in a way that means something to their members?
B Corps are companies with social and environmental consciousness, their actions speak louder than words. That’s why the announcement should also be sustainable.
This stop motion is crafted out of paper trash and cardboard boxes. Everything is paper: main elements, type in giffgaff font, and even logos. The equipment used to create the animation is powered by renewable energy. The same idea and style was also applied to OOH.
Sustainable animation shows that as a B Corp giffgaff cares not only about the message but also about the means, putting their values into action in every aspect of the business, even advertising.