New Blood Entry — Feel Lighter Doing Good

Current and potential giffgaffers are Zillenials who seek to do good. With general and eco anxiety rising, people worry about not choosing the right brands that do the same. Being a B corp means users can now feel lighter knowing that what they do with giffgaff is always good. By converting current issues into weightless balloons, this solution celebrates the story of giffgaff changing the shape of business, lightening pressures on its users and the environment as a certified force for good. Live camera billboards and balloon-like furniture instalments echo this idea by literally taking viewers off their feet.