New Blood Entry — eBay Translate
Award: Wood Pencil
eBay / 2023
For Gen Z, getting a job has never been so difficult. And while we can’t fix employers’ unrealistic expectations, we can think outside the box with what we put on resumes.
After all, this generation is deeply committed to reusing and reselling. But on Ebay, these acts are nothing short of entrepreneurial tasks. So why not reframe Gen Z’s sales experiences as hireable skills?
So instead of trading a beanbag chair for some beer, it’s exchanging avant-garde home decor for essential domestic resources.
That’s how Ebay translates — finding Gen Z’s hidden value and making it pay off.
