New Blood Entry — Duo Duels
Award: Graphite Pencil
Duolingo / 2023
To reach the parents of primary school children, we tapped into something they’re all familiar with: fighting with their kids. Though perceived negatively, fights can actually be productive and fair when there are agreed upon rules and outcomes.
We’re harnessing the power of math as the ultimate arbitrator for any family disagreement. Whenever needed, parents and children can engage in a battle of mathematical skill and speed for the right to pick what’s for dinner, what to watch, or whatever else might be at stake.
Introducing Duo Duels. Let Math Decide.
