New Blood Entry — Bubble by Barclays

58% of people with ADHD find spending impulsively to be their biggest money-related barrier and are four times more likely to impulse-spend than those without the condition. Impulsive spending can significantly impact one’s everyday life, financial freedom and mental wellbeing.

Bubble by Barclays is a supplementary mobile application designed to help those with ADHD manage their triggers and impulsive spending habits in a fun, friendly and interactive way. Small money-centric tasks and interventions provide ‘dopamine-friendly’ alternatives to curb impulsivity and encourages the view that your money has the power to give you freedom whilst also being something delicate that should be handled with care - just like a bubble.

What did the judges have to say?