New Blood Entry — Barclays at Ease
Award: Graphite Pencil
Barclays / 2023
Barclays at Ease is designed to make banking easier for neurodivergent users. Birdie Guide will present numbers in word form to assist dyslexic users, and they will have the option to enable voice-over. Nest egg will encourage users to establish healthy spending habits by setting a spending limit, hatching and growing a rare bird collection by keeping and tracking their spending. Barclays at Ease will create stress-free banking for all.
What did the judges have to say?
Really simple homepage (meeting the need for simplicity) with a focused and clear problem and solution.
Mala Vadhia, Design Operations Manager, Barclays