New Blood Entry — Evil Spawn
Award: Yellow Pencil
21GRAMS / 2023
21GRAMS presents Evil Spawn, a game designed to help new moms with PPD to relieve stress and cope with the mental health struggles that come with bringing life into the world. Moms are tasked with completing missions to protect their precious baby, no matter how demonic it might appear at times. By exposing these deeply conflicting feelings through an exciting game, 21GRAMS aims to relieve the immense and unreasonable pressure society places on women to be the "perfect mother". Whether fighting bad guys or fighting PPD, Evil Spawn is a game for the most hardcore human beings out there: Moms.
What did the judges have to say?
Evil Spawn was our Graphite-winning submission and it absolutely pushed the envelope of what we think of when it comes to postpartum health. Bravo to this team for thinking out of the box in unique and creative ways.
Devon Taylor, VP Brand Strategy, 21GRAMS
It stood out for all the right and wrong reasons. It was so lateral and unexpected and took the issue head on.
Simon Sworn, Creative Director, Anzu
The Evil Spawn submission is loud, brash and dark. A vintage-horror approach to a brief about postnatal depression that both surprised and shocked me. I loved it instantly. The dark humour that the candidate applied to the submission hit me like an axe to the face and I laughed out loud every time I watched it. The submission was beautifully crafted, well executed, perfectly edited and incredibly well thought out. Great work.
Lolly Morris, Senior Design Manager, Playstation