New Blood Entry — #YourTurnToTalk

You open a packet of crisps upside down, it prompts a pretty standard pub talk “That’s just wrong mate”, “7 years bad luck that”. We've all had this inane chat. But it starts a conversation. Life sometimes feels a bit like that bag of crisps, upside down, just a bit off.

But brits don’t show this, as we strive to curate a lifestyle that doesn’t show downsides. #yourturntotalk is a silly campaign that takes the “wrongness” of being upside down and makes it normal, by turning EVERYTHING upside down. Products, Posters, TV, Social, all turned on their head. Social media users reflect that disorientated feeling by turning their profile pictures upside-down, showing willingness to talk about mental health online without the awkwardness of bringing the conversation up out of the blue.