New Blood Entry — Crisps Against Humanity

78% of us would say “I’m fine” to loved ones, even if we are suffering from a mental health problem. With the depression rate doubling since the pandemic, young Brits struggle with the worsening mental state as a result of bottling up their heavy feelings. However, laughter can reverse stress levels and improve depressed moods. Walkers and Cards Against Humanity will partner up to release special edition bags of crisps to get people opening up about how they are really feeling. Through the campaign, we aim to rewrite the mental health narrative by starting the hard conversations in a humorous and approachable way until Brits feel better than just fine.