New Blood Entry — Can't Relate? Come Debate!
Award: Yellow Pencil
Top Trumps / 2022
Gen Zs are unafraid and are actively expressing their individuality through their opinions online.
By incorporating the unconventional opinions of Gen Zs into Top Trumps cards and opening up room for playful debate, Top Trumps will empower them to show off what makes them unique.
Because Top Trumps will always be into whatever you’re into.
What did the judges have to say?
"This is a celebration of unpopular ideas and opinions. It invites people to embrace clashes by gamifying the debate. In a polarised world like today's where we live in digital echo-chambers and different perspectives can even lead to 'un-friendships', this idea stood out. Also on-brand for Top Trumps, and the craft didn't disappoint."
Pedro Rosa, Group Creative Director, Grey London