New Blood Entry — The Hypebeast Collection
Award: Wood Pencil
Top Trumps / 2022
Top Trumps were the coolest thing to own in the early 2000's, and set to make them a status symbol in the modern world, the Hypebeast Collection is introduced. Collaborations with designer brands such as Nike, Supreme, Louis Vuitton, and others, is a must to target groups of people who are obsessed with the latest fashion (a.k.a Hypebeasts). The core game is important too, and that's where Top Trumps Battles comes in; an in-person event for Hypebeasts alike to battle it out in a game of Top Trumps. It is all about the feeling of exclusivity and rarity, in order to increase value and ultimately increase status.
