New Blood Entry — BGG: There's Levels To This

BBG is an agile and customisable brand, championing diversity, community, and individuality. BGG will become the core of gaming for black girl gamers - exploring the depth and levels to their identity.

A new website is the core for gaming for the BGG community. On the Homepage, members can see the size of the community and craft their identity. ‘Loadouts’ enhance their gaming experience, adding widgets of all the apps they need to game. XP is earned by using the Loadout, unlocking ‘loot crates’ containing digital and physical items.

The campaign will be digital + physical, + targeted where possible. The identities created by BGG members will inform the campaign contents which will drive new members to the website, continuing the cycle and going full circle.