New Blood Entry — HairShare
Award: Yellow Pencil
Snapchat / 2022
Living with hair loss can be an anxious time, especially for young people. Real hair wigs, which last longer, look better and can be styled more easily, can cost thousands. To make it worse, there is a human hair shortage which is driving prices up even further.
HairShare is a SnapChat lens that scans your hair into a catalogue of wigs which young people with hair loss can try on with AR and request.
HairShare’s aim is to facilitate the donation of hair among 13-21 year olds, while also raising awareness for the medical conditions by sharing their stories.
What did the judges have to say?
"Flipped the lens to the outside world to capture and share moments and experiences."
Ece Tankal, CD, Hyphen-Labs
"Hair Share is a very clever use of AI and the community building power of Snap to leverage hair donation for cancer patients. It slowly pulls the user closer to the issue at hand as it suggests a virtual donation first (which is as effortless as using a Snap filter), then it starts to progressively involve the user in the community, and then it asks for an actual hair donation. One cannot help to get embraced by the warmness, sense of purpose and humour in it."
Luiz Evandro, Immersive Director, Vetor Zero/Lobo