New Blood Entry — Penguin Coffee Cups
Award: Wood Pencil
Penguin / 2022
75 million Americans haven’t read a book in the past 12 months. Yet, 160 million Americans drink coffee on a daily basis. So, in an age where Millennials and Gen Z are so seduced by the coffee drinking culture, we’re combining the tasty obsession with books to give people an entirely new reading experience.
Penguin Coffee Cups takes the first page of some of Penguin’s greatest reads and puts them where they can’t be missed; on people’s coffee cups.
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