New Blood Entry — Penguin Metaverse
Award: Wood Pencil
Penguin / 2022
Queer books create community.
LGBTQ+ books are critical to people growing up queer to their identity with most LGBTQ+ people remembering their first illicit gay read, and are often a gateway to a broader life-long relationship to reading.
But with homophobia risen 19% in a year and London alone having lost 58% of its queer spaces in a decade, it’s a tough time to grow up LGBTQ+.
With solo activities like reading being included as an adversary to connection rather than its champion, here lies an opportunity for Penguin.
Penguin will re-imagine rooms from classic and new queer books in the Metaverse as a space to connect new audiences for the first time, to amazing books and to each other.
