New Blood Entry — Find Your Story
Netflix / 2022
Netflix is home to more than 5800 titles and over 2600 of those titles are not in English. However, audiences in the UK find those non-English titles unrelatable. But no matter where you're from, you don't need to understand the language to relate to the characters on screen. So to show people that Netflix's non-English language content is relatable and worth watching, we created Find Your Story. The campaign celebrates the relatable moments that we can find everywhere and in every story, no matter what language you watch in. Through exposing audiences to the wide variety of non-English content that exists on Netflix and showing them how relatable it actually is, we can get them to get excited, talk about, and consider Netflix's International titles first.