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New Blood Entry — #ProFiles

Award: Yellow Pencil

Netflix / 2022

We love to share almost everything about our idols: hairstyle, food tastes, exercise routines, fashion looks and even diet. So, why not start sharing languages too?

So, for the first time, Netflix will include a new extra #PROFiles in all active UK accounts; celebrities from all around the world will share their content preferences in real time with you in their native language.

Imagine for a second having the opportunity of log in to Neymar Junior´s profile and watch his favorite comic book series and movies in Portuguese. Each #ProFile will instantly appear on your account management page and will be selected based on likes, content preferences and age rate.

#PROFiles: new languages, cultures and content just at the reach of your hand shared by your favorite superstars.