New Blood Entry — The Britishiser
Netflix / 2022
Despite Netflix’s broad language offering, the audience in the UK still seem to prefer English content over foreign language programming, claiming that they can understand it better. We get it: we all know how it feels when subbed or dubbed translations seem odd. But the truth is: even the Brits cannot understand each other sometimes. There are almost 40 different dialects in the UK that sound totally different from each other, from north to south.
What if we showed the Brits that we can offer them any content from anywhere in the world, in any language, in their own way of speaking? The Britishiser, a tailor-made add-on that will sub and dub all foreign language content into British English, in their desired dialect.