New Blood Entry — Global Neighbourhoods
Award: Yellow Pencil
Netflix / 2022
CONTEXT:
There are countries that have welcomed large amounts of immigrants in their territories, giving rise to a cultural mix that is reflected in the neighborhoods of their biggest cities.
INSIGHT:
Netflix' content varies from country to country, but it overlooks the immigrant settlements which represent different cultures from around the world in a single city.
IDEA:
We turned the immigrant neighborhoods into areas where anyone can access the Netflix content that is made in the countries those communities represent.
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What did the judges have to say?
"Overall, these were really impressive ideas that were unique and had great audience insight at the foundation.”
Michelle Owusu, Manager UK Series Marketing, Netflix
"A simple yet great idea based on insight into human nature."
Sagar Jadhav, Senior Creative Director, Ogilvy Mumbai