New Blood Entry — Jersey Codes
Award: Graphite Pencil
Netflix / 2022
27 million people in the UK watch the Premier League every week. A league where more than 60% of its players are foreign. This proves that they watch content from other countries. That's why, through an integrated campaign we will change the shirt numbers of the most important foreign players in the Premier League for secret Netflix codes. This way we will generate PR so that their idols end up being the ones who reveal through different channels that the numbers will lead them to watch another type of foreign content just as good as football.
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