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New Blood Entry — Narrow the Gap

Award: Wood Pencil

Google Fonts & HMCT / 2022

Wealth & Income inequality is prevalent, and it is on the rise in many countries. Research has shown that wealth inequality leads to health and social problems, an increase in crime, and a decrease in education.

This text-driven campaign uses Google Noto and consists of posters & social media posts, raising awareness about this pressing issue.

The content can be viewed collectively on the website, and can be translated using Google Translate, making the information accessible to everyone, whilst retaining a consistent visual language via Google Noto.

The website also includes a post generator, where anyone can contribute by typing in text, which will be formatted automatically to match the campaign’s style.