New Blood Entry — Roads of Return
Award: Yellow Pencil
Google Fonts & HMCT / 2022
For over 70 years, millions of Palestinian Diaspora and their descendants have been denied their Right of Return; Unable to return to the land they once called home.
Palestinian's memory of place is being threatened by this fact, with Road signage playing a major role in this erasure. In some cases, Palestinian place names have been vandalised or completely erased from road signs in local areas.
My campaign utilises the visual language of road signage and calls for action to be taken to enable Palestinian Refugees to exercise their Right of Return, while also aiding them in preserving their memories of Palestine.
What did the judges have to say?
"A deeply emotional response to the plight of the people of Palestine and their right to return. This entry made the bold and smart move to not try to solve the current conflict but instead use typography and personal experience to help create a campaign which educated new and existing demographics, and saught to humanise the local Palestinian people. Rooted in empathy the work showed an exceptional display of research, narrative and innovation, engaging with existing platforms and mediums to help bolster it's impact. While it wasn't the most technically exceptional, it was one of the most confident in terms of concept and delivery."
Ben Mottershead, Founder and Creative Director, Studio BND
"It was just sophisticated in thought and simplicity, but well executed and laid out clearly. Every aspect of the brief was met."
Aysha Khalid, Head of Design, EMEIA, Cison