New Blood Entry — Shot on an Old Phone
Award: Graphite Pencil
giffgaff / 2022
55 million old phones just lie around in drawers in the UK. And most people want to get rid of these in an environmentally sound way through some sort of scheme (recycling, refurbishing, donation etc.).
That’s why Giffgaff hijacked one of the most popular phone campaigns of all time to let people know that they’re the solution.
By creating ads shot on the old phones of those credited in 'Shot on iPhone' ads, we let people know that old phones can still create new memories.
