New Blood Entry — Kala World
Award: Yellow Pencil
Editor X & XL Recordings / 2022
Kala World is a product to celebrate M.I.A creation of worldwide renown album Kala. Kala World is a week long event, which collaborates and connects the developed world to the undeveloped through the technology of live cameras. Kala World produces narrative and a story of a much loved album, this event will produce a space which raises money for refugees to ‘Take your money”. A new way to reconnect and connect listeners. M.I.A produced Kala by travelling across the world, connecting undeveloped worlds, creating an art form of music. My vision was to communicate that journey through a listening experience. Allowing new, old and non fans of M.I.A to connect with the essence of the sounds from these countries, visually representing it with live footage on how these worlds work.
What did the judges have to say?
"Kala World is not just a record launch but a movement. The work brought the record back to life in a way which felt fresh and contemporary. Great font choice."
Asif Khan, Associate Design Director, W12 Studios
"I see this as a PR campaign that goes viral£it's brilliant thinking and polished execution."
Nour Abosaif, Creative Designer, Hill+Knowlton Strategies