New Blood Entry — Kaladoscope
Award: Yellow Pencil
Editor X & XL Recordings / 2022
The Kaladoscope is a customised audio-visual kaleidoscope experience built up using a library of images and audio samples/stems from Kala by M.I.A.
This interactive website takes the user on a journey through the creative process of the Kala album taking inspiration from the hands on approach M.I.A has producing her work.
The Kaladoscope allows the user to create a unique piece of art that is their remixed version of Kala. The users personal Kaladoscope can be then printed as a holographic sticker, pressed onto a Kala vinyl, and minted as an NFT.
All creative outlets from the Kaladoscope gives new and existing fans the experience to discover and explore the album in a new way. Transforming the albums original essence of digital world fusion into today's technological advances.
What did the judges have to say?
"Kaladoscope is a fully fleshed out concept which can be pitched to a record company and get them excited about the idea. Pushed the technology community and creative aspect of the brief. Inspiring."
Asif Khan, Associate Design Director, W12 Studios
"Great thinking of combining art and NFTs with music. Loved the puns!"
Nour Abosaif, Creative Designer, Hill+Knowlton Strategies