New Blood Entry — Mother Fucking Earth
Award: Graphite Pencil
Do the Green Thing / 2022
Do The Green Thing challenged us to raise awareness and drive change to the polluting effects of fast fashion. To create talkability, to create a new vernacular that slices through the excuses we make to ourselves. To create actual behavioural change we had to come out swinging. Why? Because if Mother Earth was an actual mother she’d be livid at the way we treat her. And that gave us Mother Fucking Earth: an opt in chrome extension and an app that slaps us into shape at POP and POS as only a mother at boiling point can do.
