New Blood Entry — The Greenwashing Machine
Award: Wood Pencil
Do the Green Thing / 2022
The Greenwashing Machine is a browser extension that helps you navigate through wishy-washy green claims when visiting online fashion sites and ensures that your laundry is thoroughly clean from greenwashing.
We want to target all consumers, by starting where all clothes end up – in the laundry basket. The Greenwashing Machine will be marketed in an extensive guerilla campaign on laundry products and at launderettes.
Our goal is to create a global movement that makes fashion brands stop greenwashing and come clean.
