New Blood Entry — Fast Fashion Must Dye

Not everyone can afford an $800 Stella McCartney shirt.

This leaves the everyday consumers feeling caught in an unsustainable cycle of fast fashion consumption, painfully aware of the damaging impact on the environment - with many accessible options polluting toxic dyes into our waterways.

Meanwhile, natural dyes are being thrown out every day by supermarkets.

Do the Green Thing launches an unlikely collaboration between UNIQLO and Aldi, using food waste to produce a sustainable clothing line, pioneering the way for other fast fashion brands and food giants to follow.

Beet pink will symbolise this revolution, marking the death of unsustainable practices.

For fashion to survive, it must dye.