New Blood Entry — Bloom
Award: Yellow Pencil
Chivas Regal / 2022
No matter how successful, young hustlers can still develop habits that will prove unsustainable in the future. Both for their mind and the planet. Chivas Regal Bloom encourages the practice of healthy habits to create a sustainable work-life balance and combat sustainability issues in the whisky industry.
What did the judges have to say?
"An interesting and fresh take on imagining the future of whisky whilst addressing sustainability for a younger generation of consumers."
Camila Toro, Strategist, VCCP Kin
"The way in which they clearly did their research, found a great insight and then rolled it out into a fully fledged project that ticked every box of the brief successfully was impressive. The art of storytelling and setting the scene was executed faultlessly and the time spent taking us on their journey through the video was memorable and had lasting impact. It was beautiful, stunning, thoughtful and bang on brief. A clear winner."
Gali Lucas, Design Director, Vault49