New Blood Entry — Optimising without compromising
Award: Graphite Pencil
Chivas Regal / 2022
We live in a society where people are bound by what they are told - constantly suppressed by the system. However, some are driven to confront this rigid structure. They reconfigure the framework, optimise and disrupt to create a better tomorrow - let's celebrate these people.
Empowering people to create a better tomorrow, meant breaking the pre-described template. Chivas Regal, therefore, created the world's first modular whisky bottle range. Engineered with modularity - so they can reconfigure the framework. Designed with minimalism - so they can optimise and disrupt to create a better tomorrow.
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