New Blood Entry — Chivas Refill
Award: Graphite Pencil
Chivas Regal / 2022
To understand how to futureproof Chivas Regal with a luxury Scotch for the next generation of hustlers, we need to understand that they have redefined luxury. They no longer value heritage and traditions, as previous generations did. Instead they value uniqueness, brands that take a stand, and sustainability. But shipping glass bottles is unfortunately not that sustainable. So let’s ditch the bottles and rethink the way of selling whiskey. Introducing Chivas Refill – whiskey in pouches.
