New Blood Entry — Share Your Vision

Chivas wants to reach a new audience: the upcoming hustlers of the world. We started by asking ourselves, what is a hustler? And what does the upcoming hustler look like? For us it was not just about being a hard working achiever, but more importantly having something to work hard for. We looked at the young creatives of the world, who hustle to make it in a highly competitive field. 
For them it’s about believing in your dream and fighting against creative fatigue. Therefore, having the support and someone uplifting their hard work is crucial. This is exactly what Share your vision is all about, the concept and its design is an homage to tomorrow's hustlers, with carefully considered elements to highlight the cultural references while also being a high level product.