New Blood Entry — BBC Pal
Award: Yellow Pencil
BBC / 2022
BBC has been supporting learners by offering studying resources through a platform, BBC Bitesize. Using contents within BBC Bitesize, we are newly introducing BBC PAL to connect younger children with learning experiences anywhere, anytime by asking questions to a virtual pal who can respond to every child’s curiosity in mind.
What did the judges have to say?
"We chose BBC Discover and BBC Pal as our Yellow Pencil winners. Both answered the brief with creative ideas and catered perfectly to their target audiences. BBC Pal’s simplicity would fit perfectly into the real world."
Jayde-Olivia Sandy, Product Designer, Seera Group
"BBC Pal stood out due to its simplicity and the quality of the design and graphics. Whilst it was a much simpler execution than many other entries, it felt very well considered and was well targeted to the younger audience."
Andrew Johnstone, Creative Lead, Canva