New Blood Entry — BBC Discover
Award: Yellow Pencil
BBC / 2022
The COVID-19 pandemic shook educational institutions to their core and shone a spotlight on the role the BBC can play in supporting children, parents and teachers through its educational content. In response to this, the BBC is looking to develop a service that goes beyond Bitesize.
BBC Discover is a new educational service that curates and presents 100 years of educational text, video and audio content from the BBC in a way that is concise, engaging and tailored to children. Alongside this, it introduces new forms of media such as interactive games and AR experiences.
Integral to the new service are Discover Codes. Offering a fun and engaging way for children to discover educational content across television, the web, and for the first time ever – the material world.
What did the judges have to say?
"We chose BBC Discover and BBC Pal as our Yellow Pencil winners. Both answered the brief with creative ideas and catered perfectly to their target audiences. BBC Discover showed a lovely process, considering multiple areas of a product design project."
Jayde-Olivia Sandy, Product Designer, Seera Group
"BBC Discover was a really accomplished idea that felt really grounded in research and design thinking. It covered all bases and reflected the BBC world and brand in a creative way that made it rise above other entries."
Andrew Johnstone, Creative Lead, Canva